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- R-CALF USA CEO Bill Bullard will continue his group's speaking tour March 7-9 in Missouri to discuss the fundamental changes his group says are needed to prevent the U.S. cattle industry from being "chickenized" by the handful of remaining multinational beef packers. Chickenization is the term used to describe the process of vertical integration, where beef packers capture control over the live cattle supply chain.

  The upcoming meetings will provide updates on the group's new "COOLin100" campaign designed to reinstate country of origin labeling (COOL) for beef and pork within the first 100 days of the Trump Administration. Other issues for discussion include the recently published Farmers Fair Practices Rules, antitrust enforcement, the impacts that captive supplies and one-sided trade policies are having on the cattle industry and on Rural America, the dangers of the Global Roundtable for Sustainable Beef initiative, and a discussion on R-CALF USA's pending federal lawsuit against the beef checkoff program.

 The nearest local meeting will be held Wed., March 8, in Booneville, MO. at 6:30 p.m. Missouri Valley Commission Co., 14747 Old Hwy 40 (take I-70 to 5N - Sportsman Road - take a left and go 1 mile).


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